Our self-developed SSO-service (Single-Sign-On) helps facilitate the daily routines of customers that use several products from the same provider. This way a user only needs one username and only one password for all of these services. Tedious repetitive logins are avoided this way as well, as the login on one service can be used again on the same device.
The possibility to use already existing social media accounts, such as Facebook and Google+ especially reduce effort a user has to make, thus reducing the inhibition to register which automatically generates more leads.
As each identity only consists of one data block, less information must be managed and the provider’s efforts are minimised. This way small teams can manage several products at once and running expenses are reduced.