Strategic alliance with PHOENIX Design
umwerk is taking serious steps towards the expansion of its design expertise.
By an exclusive cooperation agreement with Phoenix Design, the world-leading independent design studio for product and interface design and the No.1 at the iF ranking creative “design office” category, we complement our range of services by providing product design – in particular Industrial and Automotive / Transportation Design. In addition, we massively expand our know-how and resources in Design Consulting, UX/UI Design, Research & Testing and Prototyping. Our range of services at a glance: www.umwerk.com/Services
umwerk-Managing Partner Philipp Janowski explained the decision as follows: „In order to meet the challenges of disruptive innovations, sustained successful projects need a consistent strategy where design competence must go hand in hand with technology expertise”. The aim of the exclusive cooperation between Phoenix and umwerk therefore is to bundle and develop both partners services and competences, that in this respect complement each other perfectly on one holistic business model
Harald Lutz (l.), Managing Partner of Phoenix Design, and Philipp Janowski (r.), Managing Partner of umwerk GmbH, signed a strategic agreement of cooperation between both companies.
This kind of end-to-end approach to support our customers – from strategy & consulting via design up to implementation – is not new to umwerk. Contrary to the industry’s fragmentation trend towards „lonesome warriors“ like consultancies, design studios and digital agencies, we rely already for many years in the expertise of our interdisciplinary teams of strategic advisors, technology experts, developers and designers in all our projects. This holistic approach enables us to establish clear strategies that are guided by our customer’s business and exploit our innovation potentials.
But now, through the exclusive cooperation with Phoenix we even go one step further. Particularly in times of digital transformation when real and virtual worlds and products grow together, the newly gained design expertise provides the ideal basis to gain new customers and projects in the area of IoT and Smart Living – either at home, onthe go or at work – and supporting them systematically throughout the entire value chain.
That the chemistry between Phoenix and umwerk is just right and that both partners share the enthusiasm and passion for developing physical and digital products, has already been experienced up close in several joint projects. “Together we will create user-centered digital ecosystems, that will provide consistently designed customer journeys in order to make people’s lives more convenient, healthier and more efficient”, states Harald Lutz, Managing Partner of Phoenix Design, in view of the great potential that the joint digital initiative offers.
We are more than happy that we found such a strong and prestigious partner in Phoenix Design.